DISQUS

burning the bacon with barrett: Mobile Marketing 101 – Everything you need to know to get started

  • Matt · 8 months ago
    One of the easiest, most effective ways for a company to get started with mobile marketing - without the need for an expensive shortcode, without changing their website or registering a new domain, without the risk of upsetting any mobile users - is by adding 'send to mobile' on their websites (Starbuck, Yelp, Yahoo, Evite, etc. already do) -- http://justKnow.com offers hosted 'send to mobile'+
  • Ackley Gaskin · 8 months ago
    Great presentation Phil. Only thing I may add is a slide or two on mobile security. Perhaps some tidbits on mobile payments and peer to peer transactions. That will play a huge part in adoption of mobile technology by Canadian FI's, retailers etc.

    Imma go look for my "Zack Morris" phone now!
  • Sachendra · 8 months ago
    Matt, couldn't agree with you more. Great way to start, and you can evolve as necessary.