DISQUS

Chris Tackett · 1 year ago

I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Chris Tackett
Keith · 1 year ago

With an increasing number of legal guidelines and societal/philosophical approaches upsetting the traditional push marketing, it seems marketers are trying harder to communicate with, rather than at customers.
I don't think it will be long before the 'social' web becomes a marketers dream...
Phil Barrett · 1 year ago

Thanks Keith - i fully agree. The next step will be for us to figure out the best way of measuring ROI in this channel... and / or Return on Customer (ROC).
Jay, writer Memberspeed.com · 1 year ago

Your mention about calls from India reminds me of my country's own call center culture. In the recent years, we have experienced a boom in this industry. It makes me wonder what will happen if the tide shifts over to email and other mediums? What if more people and companies adopted this no call option. Just a thought.
Phil Barrett · 1 year ago

Jay - although outbound telemarketing may eventually fall out of favour (either due to regulations or shifting consumer preferences), I believe countries like India are still really well positioned to continue to provide cost effective technical and marketing support regardless of the actual medium (IVR vs. email for example)